The India notes is a biweekly newsletter on Indian consumer behaviour from a technology lens.
With India’s growing access to mobile technology and the internet, there is a pressing need to find mental models that work for the country's diversity. This newsletter attempts to find the unique design in tech ideas that work in Indian contexts.
Published weekly on Tuesdays Subscribe 👇🏻
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🔎 Research Series (Coming Soon)
🎙️ Podcast (Coming Soon)
🎓 Research Fellowship (Coming Soon)
💼 Research Consulting (Coming Soon)
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Analysis
How do online betting apps build trust with their users?
Why dowry is a nuanced and challenging topics to discuss?
How does the new tax regime affect the savings behaviour of Indians?
How are default choices designed in Indian apps?
Can reels and influencers replace ratings online?
How do urban slum dwellers make financial decisions?
Research series:
Thaman - COVID nudged me to cut down on eating out.
Varun - I order food online for my parents in Mysore from Bangalore
Smrithi - I love chicken curry, but it has to be secretly sneaked into my home.
Vallari - I prefer having my dinner on the bed than on a dining table
About the author:
Hello 👋🏻
I’m Dharmesh Ba, a behavioural researcher uncovering insights around building digital products for India.
My research involves understanding user behaviour and motivations through data, interviews, surveys and fieldwork. I'm passionate about growing digital experiences that can help India grow and reach global standards. My current initiative The India Notes focuses on understanding user behaviour in rural areas and creating products that can solve their unique challenges.
I hold a Master's in Human Computer Interaction (New Media Design) from National Institute of Design.